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Petita Mwanza International, the media startup company has launched

posted Jun 24, 2012, 1:10 PM by Mpelembe Admin   [ updated Jun 24, 2012, 1:11 PM ]

Official Petita Mwanza website:

I developed fashion model, Petita Mwanza’s first Official Website. Petita Mwanza required a site to serve as a media hub for her fan base, whilst also incorporating a commercial backdrop for her current principle sponsors, new ventures and future sponsorship opportunities.

As the first winner of Zambia’s Supermodel competition (2008) and one of the brand ambassadors for the first annual Africa International Hair Extravangaza (2012) Petita needs to consolidate her digital activity which is the site’s primary objective, further serving as a portal for all her social media feeds including Twitter, Facebook and You Tube. Africa’s communication is becoming increasingly computer mediated and this serves as a way for many fans to have greater access to those they look up to and are interested in. As such, there are various ways for the public to access this content and this prompts the need for multi – platform access.

My brief was to create a media presence for Petita Mwanza, providing her growing number of fans with a great user experience and access to exclusive content, whilst ensuring the site is optimised for viewing across multiple platforms. Whether the user is on their smart phone at a match or at home on the desktop; the experience remains the same.

The site has been built in JQuery/ CSS3 Expression Engine for multiple browsers including IE9 (graceful degradation for IE8/IE7), Firefox, Chrome and Safari using responsive design techniques. Responsive design is a concept which essentially indicates that a web site is crafted to use W3C CSS3 media queries, with fluid proportion-based grids in order that it adapts the layout to the appropriate viewing environment.  As a result, users across a broad range of devices and browsers will have access to a single source of content, laid out to be easy to read and navigate with a minimum of resizing, panning and scrolling. Use of the technique provides longevity of a websites design, as well as that all-important accessibility across multiple platforms – desktop, tablet and smart device.

It was essential that the site design maintained the integrity of the Petita Mwanza brand and her partnerships whilst providing a great user experience for both consumer and commercial visitors alike. We’ve achieved this effectively through the use of a clean yet structured aesthetic and progressive build techniques.

With reference to the site, Petita Mwanza said “I am really pleased with the design of, you have done a fantastic job and I anticipate a great reaction now that it’s launched.”

If you require any information in relation to Petita Mwanza’s commercial matters please email with your enquiry. We shall endeavour to reply as soon as possible

Team  Petita Mwanza